Mehria's+presentation

== =**Visibli's EngagmentBar**=

Visibli is an Entrepreneurial endevaour by a few individuals seeking to assetize the internet. Their love child: the Engagementbar. This tool is for those individuals and company/organizations that wish to promote a social media presence in the form of links but ensure a link back or a certain sense of ownership of that sharing. Originally, it was thought that putting up "outside" links will move viewers away from the page and market other people, products and ideas. Traffic is what major websites hope to increase, not channel to another source.

Visibli's engagementbar is really a utility bar that is sent with the link, so as the webpage is viewed a visible customized bar is opened along with it. This bar contains featurs such as colour adjustment, widegets, a back button and logo or images that can serve as links as well. This bar was designed to increase the utility behind sharing a link. Now the link serves as a link back to the page it was sent from, a link to other company or individual social media platforms or even emails and blogs. The key is engagement through RELEVANCE.

"Visibli says that brands can also use the Engagement Bar to encourage fans to engage with the links and content in the bar in exchange for points and rewards. Of course, the Engagement Bar can be used by anyone for free. In fact, during the closed beta, bloggers reported retention rates averaging 12% higher for the number of visitors who returned to their blog via the Engagement Bar after clicking on links to outside content." Its an effective tool that promotes sharing and giving a sense of ownership to feed the egos of the sharer.



Article: [] [] []